Wildpetal
for a feral friday
₹3,801
a breath of something purple
a curly high bun
up close: tiny eyelets
curls, and a wide smile
sunflower weather
the whole cloud, flat
two buns, one afternoon
ice lolly, long braid
side profile, bun upThe Cloud Series · Vol. 01 · Chikankari cotton-blend
Cloudy
The Chikankari Scrunchie — Lucknow's white-on-white embroidery, gathered by hand into a soft cloud.
White on white, so the pattern stays quiet until the light leans in close. Big enough to hold a heavy bun, soft enough that you forget it's there. soft girl, sharp edges
Its moods
Wish You Were Here
₹3,420MRP inclusive of all taxes
Chikankari cotton-blend — Lucknow's famous white-on-white embroidery. About the cloth
18–25 minutes. One pair of hands, start to finish.
A new elastic, for life. When it tires, we fit another.
One size, about 12 cm across — one loop or two.
Final sale · Hygiene · No returns Worn first by you. Why
No piece is ever tried on, sent back and sent out again, so the one that reaches you has never been in anyone else's hair. That's why we can't take returns. If yours arrives damaged, write to us within 48 hours with a short video of the damage (preferred) or a few clear photos, and a new one is on its way. The small print
A new elastic, for life.
Elastic is the first thing to give up in a scrunchie. When Cloudy's does, send it back to the forest: we fit a fresh one by hand and post it home to you, for as long as the piece exists. How it works
Delivery to United States: free over $50, $20 below · tracked, 4–5 working days.
Cloudy is white chikankari in a cotton-polyester blend, gathered onto a wide, soft elastic and closed into a soft, full ring. Chikankari is the embroidery Lucknow is famous for: white thread worked into white cloth in small motifs and tiny eyelets, so the pattern shows only when light falls across it.
We source the chikankari cloth. Our artisans cut it, gather it and make it into Cloudy, one at a time.
- A wide, soft elastic: generous on thick hair, gentle on fine
- White on white, so it goes with everything
- Made by one artisan, start to finish, in small batches
- Fabric
- White chikankari, cotton-polyester blend, sourced
- Elastic
- Wide and soft
- Size
- About 12 cm across laid flat, stretches to about 18 cm
- Made by
- One artisan, start to finish
- Making time
- About 18 to 25 minutes
- Origin
- Made by hand in rural India
Free shipping across India on orders over ₹499. Once it leaves us: about 2 working days to the big metros, 4 working days to most other cities, and 6 working days everywhere else in India. You can check your own pincode above.
Each piece travels in a paper Moosi pouch. Keep it, gift it, or let the pouch adopt it.
Treat it like something someone made by hand, because someone did.
- Hand wash in cool water with a mild soap. No soaking, no wringing.
- Press the water out in a towel and reshape it while it is damp.
- Dry it flat, in the shade. No bleach, no tumble dryer.
- Iron only if you must, on low, and never straight onto the lace.
Final sale, for hygiene. No piece is ever tried on, sent back and sent out again, so the one that reaches you has never been in anyone else's hair. That's why we can't take returns or exchanges, worn or unworn. Please pick mindfully.
If yours arrives damaged, defective or isn't what you ordered, write to us at moosi.care@gmail.com within 48 hours of delivery, with a short video of the damage (preferred) or a few clear photos, and we'll put it right. The refund policy has the details.
Where ₹3,420 goes
What goes into one Cloudy.
Written down plainly, so the price makes as much sense to you as it does to us. Beside it, for honesty's sake: what a cheap scrunchie usually is.
Cloudy
composition & keeping · one piece
- Chikankari cotton-blend — Lucknow's white-on-white embroidery, chosen for its small motifs and eyelets
- Made by hand, 18–25 minutes, one pair of hands
- Gathered full, so it sits like a small cloud, not a flat band
- Wide, soft elastic — replaced free, for life
- Worn first by you — never tried on, never sent back out
- Paper pouch, sent gently
One Cloudy₹3,420
A cheap scrunchie
the usual kind
- Polyester, usually — plastic, refined from oil
- Made on a line, by the hundred, in minutes
- Elastic — until it snaps
- Nobody's morning in it
One scrunchie₹99
← swipe for the other tag
run a finger over the photo: the pattern shows where the light leans in
The cloth
Lucknow's white-on-white. Quiet until the light finds it.
Chikankari is one of India's best-loved embroidery traditions, and Lucknow is its home. White thread on white cloth, worked into small flowers, vines and pin-prick eyelets, so the pattern never shouts. It waits for the light to lean in.
We source this chikankari cloth, a cotton-polyester blend, and our artisans do the rest: they cut it, gather it and close it round a soft elastic, one Cloudy at a time. White goes with every outfit and every mood, which is rather the point of it.
~ the embroidery is the cloth's. the cloud is ours.
How it's made
One cloud. One person. No shortcuts.
18–25minutes, one pair of hands
There is no line. One artisan cuts the chikankari cloth, gathers it round the elastic and closes the ring, then sets it down finished — somewhere between eighteen and twenty-five minutes later. Which is why no two gather quite the same way, and why we make them in small batches, on purpose.
01
The cloth
White chikankari in a cotton-polyester blend, chosen for its small motifs and tiny eyelets.
02
The cut
One artisan cuts a single length — enough for one Cloudy, nothing more.
03
The gather
The cloth is gathered evenly round a wide, soft elastic.
04
The close
The ring is closed and the gathers eased out, so it sits full all the way round.
05
The pouch
Checked, folded into a paper pouch. Then it travels to you, gently.
Every hair type welcome
Made for your hair. All of them.
No. 01
Thick & heavy
Two loops and it holds. The wide elastic spreads the grip, so it never has to bite.
No. 02
Fine & slippery
Loop it once more than you think. The gathered cloth grips where satin slides, so nothing has to be pulled tight.
No. 03
Curly & coily
No metal, no snag. It gathers curls without flattening the pattern out of them.
No. 04
Short & growing out
A half-up knot, a baby ponytail, or a wrist day. All of these count.
No rules in the forest
Hair today. Wrist tomorrow. It doesn't mind.
Loop it low in a pony, spiral it twice round your wrist, or let it sit on a bun like its own little cloud. White goes with everything, quietly, the way you like things.
The making circle
Made by rural women artisans. Creatures, like you.
Every Cloudy is one person's twenty-odd minutes. The circle sets its own hours, and each of them makes a piece from first cut to last stitch — no production line, no half-finished ring handed along. When you take one home, you're carrying a little piece of someone's morning.
The making circle —Rural women artisans · stitching together since 2024
The measure
Every centimetre, written down.
We can't let you try it on, so here is the next best thing: the whole of Cloudy in numbers, laid flat and stretched.
01
Laid flat
About 12 cm across, gathered full the whole way round.
02
Stretched
About 18 cm at a gentle pull. One loop for a thick bun, two or three for a fine ponytail.
03
One size, honestly
Cloudy comes in one size. The loops are the adjustment, and a better one than a size chart.
~ if it holds your Monday bun, it's the right size.
laid flat, about 12 cm across ~
Other Creatures
Be the first to say how it sits.
Cloudy is new in the forest, so this corner is still quiet. Every word that lands here will come from someone who bought one.
- Over 45 orders have gone out from the forest since August.
- Damaged on the way? Write within 48 hours with a short video (preferred) or photos, and a fresh one comes.
- A person answers. +91 22 6964 7032 · moosi.care@gmail.com
Wearing yours? Tell us how it sits.
Only Creatures who've bought Cloudy can write here — that's how this page stays honest. We read every review before it goes up, to check it's real, never to make it nicer. The lukewarm ones go up too.
Sign in to write a review
Use the email you ordered with. We'll send you a one-time code — no password.
The rest of the forest
Other small things, also handmade.
← swipe for more
Out in the world
Cloudy, found.
Asked in the forest
The things people actually ask.
Short answers, true ones. If yours isn't here, write to us.
What is chikankari?
Chikankari is the embroidery Lucknow is famous for: white thread worked into white cloth in small flowers, vines and tiny eyelets, so the pattern only shows when the light leans in close. We source the chikankari cloth, a cotton-polyester blend, and our artisans make it into Cloudy.
Who makes Cloudy?
Rural women artisans make every Cloudy, one at a time and start to finish, in about 18 to 25 minutes. The chikankari cloth itself is sourced; we don't do the embroidery.
How big is it?
About 12 cm across laid flat, stretching to about 18 cm. One size: loop it once for a thick bun, twice or three times for a fine ponytail.
Will it pull or dent my hair?
It shouldn't. The core is a wide, soft elastic, generous on thick hair and gentle on fine, so it holds without biting.
Can I wear it on my wrist?
Yes. Loop it low in a pony, spiral it twice around your wrist, or let it sit on a bun like its own little cloud.
How do I wash it?
Hand wash in cool water with a mild soap. Press the water out in a towel, reshape it while it's damp and dry it flat, out of direct sun. No bleach, no tumble dryer.
Will mine look exactly like the photos?
Very close, not identical. Each one is gathered by hand, so the motifs fall in a slightly different place on every Cloudy. We keep the photos as honest as we can.
Why can't I return it?
It's a final sale, for hygiene. No piece is ever tried on, sent back and sent out again, so the one that reaches you has never been in anyone else's hair. If yours arrives damaged, write to us at moosi.care@gmail.com within 48 hours of delivery, with a short video of the damage (preferred) or a few clear photos, and we'll send a fresh one.
What if the elastic wears out?
Send it back and we fit a new elastic, free, for as long as the piece exists. The way to us is yours, the way home is on us, and it takes about a week once it reaches us. How the elastic promise works.
How long will it take to reach me?
Once it leaves us: about 2 working days to the big metros, 4 to most other cities and 6 everywhere else in India. You can check your own pincode on this page. Shipping is free across India on orders over ₹499, and it travels in a paper Moosi pouch.
Do you ship outside India?
Yes. We ship to 28 countries, including the US, the UK, Canada, Australia, the UAE, Singapore, Japan and much of Europe. Delivery is tracked and takes 4–5 working days.
It's free on orders over $50 in the US, £45 in the UK, €50 in Europe and US$50 everywhere else; below that, it's $20, £16, €18 or US$20. Prices show in your currency, and checkout charges the same amount in Indian rupees (your bank converts it). If your country charges import duty, it's collected on delivery, not by us.
Are the reviews on this page real?
Yes. Every review here comes from someone who bought this piece, and we copy them word for word. To write one on this site you sign in with the email you ordered with, and we read each one before it goes up. We don't hide the lukewarm ones.