Born in a tiny studio in Mumbai.
Moosi started as a doodle - a creature that lived in a girl's hair and kept her company. Then it needed a scrunchie.
FEATURED • JUST IN
Little things that make big moods.
NEW
Headband • HERO PIECE
Cream Crochet Headband
autumn in march
₹1,099.00
₹799.00
Scrunchie • HERO PIECE
Plaid Flower Scrunchie
for a feral friday
₹1,299.00
₹899.00
CHAPTER 02
PAGE 14
Shop by mood, not by category.
Pick how you want to feel today. We'll find the creatures that match.
↳ psst... click a vibe
soft, fuzzy, yours
FRESH OUT OF THE BOX
New arrivals.
Tiny batch. Bigger personalities. Meet the newest members of the Moosi family.
NEW
Scrunchie • HERO PIECE
Plaid Flower Scrunchie
for a feral friday
₹1,299.00
₹899.00
Headband • HERO PIECE
Cream Crochet Headband
autumn in march
₹1,099.00
₹799.00
A SHORT STORY • 4 MIN READ
Stitched by hand,
obsessed
over by us.
READ THE WHOLE STORY →
Origin
01
Craft
02
Hand-stitched, never factory-fast.
Every scrunchie passes through a maker's lap. We time them - most take 27 minutes. The plaid flower takes 51.
People
03
A circle of 14 women.
Our makers set their hours, name their rates, and sign every dust bag. Meet them - they have opinions.
Planet
04
Deadstock fabrics, paper packaging.
Every Moosi rescues fabric from someone else's trim. The box is printed on a single sheet of recycled kraft.
You're next
05
Come hang out on the inside.
Join the Creature Club - first dibs on drops, behind-the-stitch notes, a birthday scrunchie on us.
WHAT WE BELIEVE
The three Ps.
Every Moosi creature is built around these - People, Planet, Play.
Never one at the cost of another.
01 - PEOPLE
Made by real
hands, paid fairly.
14 women across 3 cities stitch every piece. Fair wage, flexible hours, no factory floors.
02 - Planet
Deadstock
fabrics, zero landfill.
Rescued from bigger brands' trim, turned into creatures. Every box is recycled, every tag paper.
03 - Play
Weird is the
whole point.
No serious stuff. Every creature has eyes, a name, a mood. We name them in spreadsheets. Sometimes we argue.
WHEREVER YOU LIKE
Get creative,
wear it
your way.
One scrunchie, a hundred little rebellions. A waist cinch, a neck choker, a bag charm, a wrist poof - move it wherever feels most you.
@MOOSICREATURES • MOOSI WORLD
The Creatures are out there.
Tag us #moosicreatures and we'll slide into your DMs with a weird little thank you. This corner of the internet belongs to the soft aliens - welcome home.
@@poorvi.s
♡ 342
@@meher
♡ 189
@zoya.m
♡ 512
@riya.k
♡ 276