Hand-stitched
Care &
Slow-made
Soft on hair,
The Plaid Flower Scrunchie is a five-petal bloom built from soft Indian cotton plaid and finished with a cotton lace eyelash trim. Each petal is hand-stitched onto a wide cotton-wrapped elastic core, creating a full, slightly lived flower.
• Wide elastic core — gentle on fine and thick hair alike
• Hand-finished cotton lace eyelash trim, vintage-style
• Crimped petals retain shape after dozens of wears
• Each piece is signed and numbered by its maker
• Material: 100% cotton plaid, cotton lace, cotton-wrapped elastic
• Diameter (Big): ~12 cm laid flat, stretches to 18 cm
• Diameter (Mini): ~7 cm laid flat, stretches to 14 cm
• Origin: Hand-finished in rural India, designed in Mumbai
• Collection: Bloom Series • Vol. 02 • 2025
• Product ID: MOOSI-BLOOM-PLAID-02
Free shipping on orders over ₹1,499 across India. Standard delivery takes 4–6 working days. Express shipping options are available at checkout.
Each scrunchie ships in a recycled-paper Moosi pouch — keep it, gift it, or let the pouch adopt it as its forever home.
Treat your scrunchie like a small, slightly opinionated houseplant.
• Hand wash in cool water with mild soap
• Reshape while damp and air dry flat, away from direct sunlight
• Avoid bleach, tumble dryers, and aggressive moods
• Stretch gently if the petals get sleepy
A small note from us — because each scrunchie is made to order by hand and soul, we can't accept returns or exchanges on worn or used pieces.
Please choose mindfully. We do our best to keep product photos and sizing as honest and accurate as possible.
If your piece arrives damaged in transit, write to us within 48 hours of delivery and we'll send a fresh replacement, no questions asked.
White-on-white, by hand
Chikankari is shadow-work — white thread on white cotton, so the pattern only shows when the light leans in close. Every motif is stitched by hand, the way it has been done in Lucknow for generations. No two clouds come out exactly alike, and that is the whole point.
~ ~ borrowed from Lucknow, made yours
Soft enough to sleep in
A wide, airy elastic core — generous on thick hair, gentle on fine. No snap, no kink, no 3pm headache. Soft enough that you'll forget you fell asleep in it (we won't tell anyone).
~ ~ tested on real heads, real naps
Goes with your whole life
Loop it low in a pony, spiral it twice around your wrist, or let it sit on a chignon like its own little cloud. White goes with every outfit and every mood — quietly, the way you like things.
~ ~ a yes-to-everything kind of white
~ low gathered bun, easy fix
~ chignon with a bloom on top
~ wrist piece, doubles as a friend
~ a soft little rebellion
~ low gathered bun, easy fix
~ chignon with a bloom on top
~ wrist piece, doubles as a friend
~ a soft little rebellion
MADE BY HAND
No production line. One Bloom takes an afternoon of someone's careful hands — cut, folded, steamed, stitched — which is why no two Blooms turn out quite the same. If two petals don't quite agree, that's not a flaw. That's the afternoon, kept.
The making circle —
RURAL WOMEN ARTISANS • STITCHING TOGETHER SINCE 2024
- A SMALL MOOSI PROMISE
A scrunchie is a small thing. So is a kind word, a pressed leaf, the colour your grandmother kept her tea in. Most of the things that make a day feel like yours are small.
We don't think you need to be louder to be more. We think you can be quietly, specifically, slightly weirdly yourself — and the right small things will sit beside you and agree.
I've been wearing the same one for two months and it still looks like a flower. The lace edge is the part that makes it feel less like a hair tie and more like a piece you actually thought about putting on.
Bought it on a bad-haircut Wednesday and it cheered me up. My niece tried to steal it within ten minutes. Reordering one for her birthday and one for me, because I am not strong enough to share.
I have a lot of hair and most scrunchies give up by lunchtime. This one does not. The bloom shape settles really nicely on a low bun, and it doesn't pinch when I sleep in it (yes I sleep in it, sorry).
PAIR IT WITH
JUST MATCHED
REPEAT CUSTOMERS
2-4 DAYS · ALL INDIA
HYGIENE · NO RETURNS
HAND-FINISHED, SIGNED
